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The Design Doodle Corner

Written by NPC on May 22, 2013

We’re quite the creative bunch here at NPC. With all of our interactive and design folks seated in one room with a large whiteboard, there’s only one possible solution: doodles. Want a sneak peek into the creative process behind the team? Look no further, but ye be warned: upcoming deadlines and concept change-related stress produces…

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Pittsburgh Television and Advertising

Written by Dick Roberts on May 17, 2013

In Pittsburgh, television seems to trump all other mediums. By one metric, Pittsburgh residents watched more live TV in the February 2013 sweep than other Nielsen large markets, while St. Louis led in time-shifted viewing (e.g. DVR) which now represents approximately 29% of television watching. The data, part of Nielsen’s first “local watch” report, looked…

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Creating a press release that Google will love

Written by Dick Roberts on May 8, 2013

A considerable number of releases are distributed over the wires and added to online pressrooms every day, so search engine optimization – or SEO – remains an important tactic. Why wouldn’t you try to increase the search engine visibility of your press materials? Recently, I dusted off a press release optimization checklist that I’d written…

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Golf Outing to Raise Money for Trisomy 18 Research to be Held July 8

Written by Alex Wolanin on May 1, 2013

The inaugural Ayla’s 18 Memorial Golf Outing, a fundraiser to support families whose children are affected by Trisomy 18, will be held on the beautiful rolling fairways of Ligonier Country Club on Monday, July 8, beginning at 11 a.m. Trisomy 18, also known as Edwards syndrome, is a condition which is caused by an error…

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NPC Creates “Shadows of the City” Video for Pittsburgh Pirates

Written by Alex Wolanin on April 29, 2013

When you go to a Pittsburgh Pirates game this season, make sure you keep your eyes on the large video display board in left field.  New Perspective Communications has created a video entitled “Shadows of the City” that will play prior to every Pirates home game this season. The video is high-energy and features a…

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NPC Creates Invitations for 2013 Person of Vision Celebration

Written by NPC on April 26, 2013

At New Perspective Communications we pride ourselves on our integration with the Pittsburgh community.  Recently, we have had the pleasure of working with the Blind & Vision Rehabilitation Services of Pittsburgh in order to help promote their 2013 Person of Vision Celebration: A Legacy of Leadership. Over the course of more than 100 years, Blind…

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